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RedPrinting.com · AI customer-service assistant

We replaced the support queue with an instant answer.

Custom printing means every customer asks the same things before they buy — price, material, size, turnaround. We built RedPrinting a bilingual AI assistant that answers them in seconds, 24/7, using only RedPrinting's own products and past chats. The result: a business-hours phone queue became near-zero-cost, always-on self-service.

24/7ALWAYS ON
InstantAVG. RESPONSE
~80%AUTO-RESOLVED
RedPrinting AssistantAI · Customer Support Live
Customer
What's the smallest roll label I can order, and is it waterproof?
Assistant
You can order roll labels in any custom size — there's no size minimum, and you can start from a single roll. The BOPP option is fully waterproof and tear-proof.
Custom BOPP vinyl roll labels
BOPP Vinyl Roll Labels
Waterproof · tear-proof · any size
$17.99· ships in 2 business days
Answered from RedPrinting's own product data — in the language asked
RedPrintingredprinting.com
IndustryCustom Printing & LabelsE-commerce · B2C
EngagementAI Support AssistantBilingual · Production
LanguagesKorean + EnglishAuto-detected
Delivered byShanti InfosoftCMMI Level 5
The Impact

Before vs after, in plain numbers.

The same customer questions used to flow through a phone line and an inbox, on business hours. Here's what changed once the assistant went live.

24/7 Always available was 8 hrs/day
Instant Avg. response time was ~6 hours
~0% Questions auto-resolved was 0%
~0% Lower cost per inquiry was ~$5 / chat
Before the assistant
  • Support ran on phone & email, weekdays 10am–6pm (closed for lunch 12–2)
  • Customers waited hours — or until the next business day — for a reply
  • Agents retyped the same answers on price, material, size and turnaround all day
  • Korean and English handled manually, one message at a time
  • Every routine question carried the full cost of an agent's time
After the assistant
  • In-chat answers 24/7 — no phone line, no inbox, no queue
  • Replies come back in seconds, any hour, any day
  • ~80% of routine questions resolved without a human agent
  • Korean & English automatically — it answers in the language asked
  • Cost per routine answer drops to ~$0.25 — agents freed for complex orders

Illustrative figures, shown for clarity — to be replaced with RedPrinting's measured results before publishing.

What We Did

One assistant, taught with what RedPrinting already had.

No new content to write. Nothing invented.

We fed the assistant two things RedPrinting already owned — its full product catalog and its archive of past customer chats — so it answers like the team's best agent, instantly.

Product catalog Every material, size, finish, price & turnaround.
+
Past support chats The real questions asked & answers given.
The AI assistant Instant answers, Korean or English.

It only answers from RedPrinting's data. No generic internet answers, no guessing — if it isn't in their catalog or chat history, it doesn't make it up.

See It In Action

Real questions. Real products. Real answers.

Every reply is grounded in an actual RedPrinting product — pulled from their catalog, priced correctly, in the customer's language.

Under The Hood

How it stays accurate.

RedPrinting's source docs were mostly Korean, from different teams, in no fixed format. A retrieval pipeline turns that mess into reliable, grounded answers.

Ingest & structure

Variable-format Korean & English documents are parsed and split by meaning — headers, specs, tables — so context stays intact, no manual reformatting.

Semantic chunkingKorean NLP

Find the right answer

Meaning-based search + exact keyword matching, then a reranking pass — so product codes, specs and prices come back precisely, not approximately.

Hybrid retrievalCohere rerank

Answer, grounded

The model only ever sees what was retrieved from RedPrinting's data, detects the question's language, and replies in it — never from the open internet.

Grounded generationBilingual
OpenAI Embeddings Pinecone Cohere Rerank LangChain GPT-4 BM25 Python · FastAPI
The Takeaway

If repetitive questions are draining your team, we can fix that.

We turned RedPrinting's busiest, most repetitive support load into instant self-service — grounded entirely in their own data. The same approach works for any business buried in the same questions.

Variable-format PDFs Multilingual content Product catalogs Support automation Semi-structured docs Production RAG
Work With Us

Sound like your support team?

  • The same questions, answered by humans over and over, all day
  • Support costs that climb every time the business grows
  • An assistant that must answer only from your data — never hallucinate
  • Multilingual customers — Korean, English or more — at scale
  • Product specs & docs spread across formats with no consistent structure